Slots & the Social Player
Product Type: Strategic Analysis
Author: Gary Sasaki
11 pages 2015
The slot machine industry is wondering about its survival.
Traditional big brands, such as International Gaming Technology (IGT), WMS and Bally, to name a few, are being bought up. As the market matures, so are the core players. Younger customers seem to avoid slots in favor of table games, the pool and night clubs. Many operators (casinos) have tightened slot odds for short term profits, consequently making slots a less enjoyable experience. And so on…
What to do?
This paper offers a few ideas to go on the offensive. The underlying strategy in this paper is to embrace the social player and to make the overall experience more fun.
The industry is already trying:
What else might the industry try?
Three types of ideas are suggested here: