DIGDIA: Intel's "Consumer Electronics 3.0:?

Intel is trying to promote a new paradigm – “Consumer Electronics 3.0”. Paul Otellini, Intel’s CEO, talked about it during his keynote speech in the Fall Intel Developer Forum (IDF) in San Francisco. Paul sees as much change happening in consumer electronics as the PC world saw in the past decade. Large markets that undergo change usually spell opportunity, and Intel has consistently expressed an interest in these opportunities. While Intel’s Digital Home group did not have a keynote speech in their Fall 2007 IDF program, it is only because they are timing their announcements for 2008.

So, what is Consumer Electronics 3.0? According to Intel, CE 1.0 was the era when consumer electronics were analog. CE 2.0 came along when digital television and HDTV were invented. Consumer Electronics 3.0 is supposed to be when the Internet is married with TV.

What is inside Intel's CE 3.0? After stumbling with concepts like Viiv in the past, are they getting it right this time? Might Intel represent a threat to some established CE players? This report explains what Intel is up to, the technical underpinning behind their moves, and concludes with what we think of their strategy this time around.

	Intel's "Consumer Electronics 3.0"?
	Product Type: Strategic Analysis Date: Oct 2007 Author: Gary Sasaki 17 pages Price: $25	Purchase & Download immediately Inquiries:

	Intel is trying to promote a new paradigm – “Consumer Electronics 3.0”. Paul Otellini, Intel’s CEO, talked about it during his keynote speech in the Fall Intel Developer Forum (IDF) in San Francisco. Paul sees as much change happening in consumer electronics as the PC world saw in the past decade. Large markets that undergo change usually spell opportunity, and Intel has consistently expressed an interest in these opportunities. While Intel’s Digital Home group did not have a keynote speech in their Fall 2007 IDF program, it is only because they are timing their announcements for 2008. So, what is Consumer Electronics 3.0? According to Intel, CE 1.0 was the era when consumer electronics were analog. CE 2.0 came along when digital television and HDTV were invented. Consumer Electronics 3.0 is supposed to be when the Internet is married with TV. What is inside Intel's CE 3.0? After stumbling with concepts like Viiv in the past, are they getting it right this time? Might Intel represent a threat to some established CE players? This report explains what Intel is up to, the technical underpinning behind their moves, and concludes with what we think of their strategy this time around.